How to Select a Domain Name
Selecting a memorable domain name is not just a task for online companies. Every brick-and-mortar enterprise needs to sustain an online presence in alignment to contend for todays buyers. Why you inquire? Consumers are increasingly rotating to the internet as their prime asset for shopping or pin pointing enterprises. In Australia the number of internet subscribers augments nearly 15% per year. Mid 2011 subscriptions come to 11 million, and that doesnt even include those who access the world wide world wide web via wireless phones. No enterprise can contend effectively long-term if such trends are ignored.
Create an SEO amicable Domain title
The ultimate aim of creating a website is to boost your businesses visibility to potential customers. Your first step to construction a powerful online trading crusade is to select a competitive domain title. You can do so by using SEO amicable keywords in your domain name that show your goods and services. By doing so you are aiding both your goal market and seek motors when identifying your niche. In saying this, if your enterprise currently has an established status and following, it may be more advantageous to simply use a version of your companys name.
Every domain name is required to be unique, though there may be several similar versions using different top level domains (TLDs). The TLD is at the end of the addresses, such as .com, .info, .net, and so forth. Some businesses prefer to purchase more than one version, using a global domain (.com) as their official website and designing the others to refer people to their global domain. You can also include a geographic designation, such as ".com.au" for Australia or ".com.nz" for New Zealand.
Whichever approach you choose, the goal is to create a memorable domain so customers can easily find their way back to your site and share your information with friends. Avoid using words which are difficult to spell, or tags which may seem clever but are hard to recreate. If someone has already claimed the name you desire, dont just change a singular word to a plural or deliberately misspell one of the words to create a unique name. While you may be able to reserve such a domain, it is unlikely many people will find you. A name which clearly identifies the type of business you have will be significantly more memorable, a key to garnering repeat traffic.
Domain Name Mistakes to Avoid
Avoid choosing a .net or .info version of a domain name that is already in use as .com. For instance, if would like the name partyguru.com, but its already taken, dont just settle for partyguru.net. Most customers start with a .com search and you could be helping your competition build their business instead of yours! Its a much better idea to try a different version, such as bestpartyguru.com instead. Also, try to avoid domain names that are excessively long. Short and sweet is easier to remember!
Its also essential to avoid copyright or trademark infringements. If you have a question about whether a term you wish to use is registered to another company, check first and avoid future difficulties.
